Are you tired of stale and insipid store-bought coffee beans? Do you crave a fresh and robust cup each time you brew? The solution to that is roasting your own coffee beans! Blending and roasting your own coffee beans will ensure you get the freshest cup of java each time. You can also customize the flavor however you want.
Maybe you’d like the nutty flavor profile of Colombia combined with the earthy aroma of Sulawesi, then roasting your own beans can ensure you’ll achieve that perfect flavor profile in the most suitable roast you prefer.
However, finding suitable packaging may be challenging after roasting, especially if people love your blend and would like to take a few coffee bags home to try. Now you have an instant business with great demand. All you need to do is find a way to pack it beautifully so it remains fresh and presentable to potential buyers.
This post will help you, coffee connoisseurs, in your quest to find the perfect packaging for your roasted coffee beans. There are many factors to consider. So, if you’re ready to take your coffee game to the next level, grab a freshly brewed drip and read on.
1. Consider The Size
When choosing the size, remember how your potential customers will use your coffee. Will it be for home use only? Or you may want to offer bigger sizes for institutional purposes.
Some coffee lovers love to bring their favorite coffee anywhere they go, so having convenient packaging on the go would be nice.
By considering these factors, you know you can cater to various types of customers with varying needs.
2. Think About The Material
The choice of material is crucial because it can serve as branding and set the tone for your coffee mission. There are several materials to choose from, including plastic, paper, aluminum, and recyclable options. Each of them has advantages and disadvantages.
Paper bags are popular because of their affordability and eco-friendliness; however, they may not be durable and not protect your precious beans from absorbing the odor of their surroundings.
Plastic may provide the necessary protection but doesn’t look classy and elegant. They’re also not visually appealing to customers.
Some coffee companies choose packaging that combines foil, nylon, polyester, and polypropylene. They also put an additional feature of a flavor lock seal to ensure that the coffee remains fresh.
The flavor lock seal is a one-way valve that ensures carbon dioxide escapes while preventing oxygen from contacting the coffee beans. You see, once the coffee beans are roasted, they occasionally release carbon dioxide, and when this air can’t escape from the bag, there’s a probability the bag might burst. This is why it’s not recommended to store coffee beans in vacuum-tight packaging.
Moreover, one of coffee’s worst enemies is oxygen. Once exposed to oxygen, it quickly becomes stale and bland. The one-way flavor lock valve ensures this doesn’t happen. Choosing a suitable material requires much thought. It’s best to weigh your options and see which would fit your business well.
3. Choose A Captivating Design
A captivating design will ensure your brand stands out from the rest and will send your message to the coffee-consuming world. Choosing high-quality graphics, attractive color schemes, and classic typography is best.
You may incorporate your brand story and mission into your design for maximum impact. When you choose an effective design, you know customers will remember you and will look for you in the grocery aisles.
4. Check The Durability
The five enemies of coffee are; oxygen, light, heat, and moisture. Your packaging must be durable enough not to permeate any of these elements. Also, you must ensure the packaging can carry the weight of your coffee and protect them from damage during transport and storage.
5. Look For Eco-Friendly Options
Many people are becoming more environmentally conscious these days. And they support brands that align with their values. Consider biodegradable and recyclable materials for your packaging. This will be plus points to your customers.
Aside from choosing biodegradable materials, you may encourage your customers to reuse coffee bags. You may reward them with a discount every time they do this. It’s a great marketing tactic, and at the same time, you’re helping reduce your environmental footprint. This can significantly position your brand as a responsible and sustainable enterprise.
6. Factor In The Cost And Availability
Being new in the business, you might have budget constraints, and sophisticated packaging may affect your bottom line. Aside from the packaging, you must include printing, labeling, and shipping costs.
If you plan to get packaging in bulk, consider its availability to prevent delays in your business operation. You must also get assurance from your supplier that this will always be available so your business will be consistent.
That said, it’s best to look for a trusted supplier you can have a great relationship from the get-go. They might even grant you bulk discounts or complimentary custom design services.
Choosing the suitable packaging solution for your coffee business can significantly drive your enterprise to great heights. It won’t only preserve your coffee’s freshness and integrity, but it’ll also reflect your brand mission and purpose. Follow the tips this post shared, and you might become the next household name for the best brews out there.