Did you know that there are 2.93 billion active Facebook users each month? With such an active daily user base, the key to gaining targeted traffic through posts and ads is to stand out from the crowd. A great way to do this is by creating an eye-catching Facebook banner ad.
Yet many companies do not take the time to learn about what makes for a great Facebook banner, as it looks so different from ads on other social media sites. Ready to learn about what makes for a great Facebook banner design? Then you’re in the right place.
Here’s a quick guide on everything you need to know about creating an effective banner and the best design tips to use.
Utilize Eye-Popping Colors to Stand Out
Bright, vivid colors are eye-catching and will set your banner apart from the rest. If you’re not sure which colors to choose, a simple tip is to look up several color palettes online to get some inspiration.
Consider making your banner have several different, complimenting colors rather than using one. This will help make the whole banner stand out and be more appealing. Choose colors that match the look and feel of your page or brand to help brand recognition.
Keep it Simple
A busy or cluttered Facebook banner will not only detract from the appearance. It can also appear overwhelming and confusing to potential customers.
Simple designs are often the most effective. Use elements like contrasting colors and simple, minimalistic graphics. If the banner is too busy, the eye won’t be able to focus on any one area, so only add a few standout components that entice the viewer.
Leverage Text, Visuals, and Video
Create a compelling headline that captures the attention of your target audience. Patterns, designs, and photographic elements are all popular choices for banners. If a video can be leveraged, use it to engage viewers and create a visceral experience.
Use captions to explain the visuals and keep your audience engaged. Keep banner design polished and professional and ensure text is legible and easy to read.
Incorporate Keywords and Calls to Action
It can be beneficial to identify your target audience and the message you are trying to deliver. Research the trends and topics that might resonate with that particular audience and use those in the banner. Ensure the keywords are relevant, easy to process, and engaging.
Include an effective call to action by encouraging users to take action such as “follow us now” or “click to learn more”. Make sure the communication is clear and concise.
Use Professional Design Tools
There are a variety of programs available, such as Photoshop and Canva, which can help you bring your ideas to life. Not only do these programs provide a plethora of design options and features, but their user-friendly interface makes it easy to craft a stunning banner.
Utilizing professional design tools gives you greater control to fine-tune your banner and make sure it is tailored to fit your needs. Newbies to these design tools may consider having a simple banner template that they can use for a modern look.
Creating an Impressive Facebook Banner
Your Facebook banner is an important part of your business identity. By following helpful tips, you can create an eye-catching banner. Remember to keep it simple and include color, visuals, and a concise message.
For more helpful advice on marketing and advertising, be sure to check out our other posts.