There is no getting around it, if you are involved in any type of business or service then getting your online presence watertight is key to any hopes of success.
Yet with 1.8 billion pages on the internet competition is fierce. So how can you stay one step ahead of the game and ensure that your website is being seen by your target audience?
The answer is SEO.
Now while you may have heard of SEO before, many don’t realize there are different types of SEO that any digital marketing strategy can, and should, use.
Find out by reading through our 4 essential SEO services.
SEO means Search Engine Optimization, and perhaps the most obvious way that you can optimize your page is through On-Page SEO.
This refers to everything you can do in your power to ensure that every page on your website is screaming out to Google that you are the best option in any relevant searches.
Start making strides by focusing on producing content that uses keywords your target customer is using. The other pillars of On-Page SEO are making great use of title tags, meta descriptions, images, page titles, and more.
Among all other types of SEO, this is one that you NEED to get right.
So after sorting out on-page SEO you are confident that you have not only a great business but also a great website. What’s the next step?
This is where off-page SEO comes in. Off-page SEO is related to every means of SEO marketing that you can do that will make Google believe that there is a buzz around your business.
The best ways of doing this are by building up backlinks, guest posting, talking and being present on forums, and making smart use of social media. All of tactics and more will signal to Google that you are a trusted source in your field, leading to them following suit and trusting you enough to promote your content too.
Local SEO is one of the types of SEO that we all benefit from, but probably don’t even notice.
Have you ever looked for a plumber, dentist, or any other business or service plus your location into a search hoping to find one near you? The reason that we now expect Google to only show us relevant information is because of local SEO.
If you want to gain more traffic from Local SEO then the key for your business is having an up-to-date Google My Business account. Making sure that all the My Business information is filled in, plus that there’s uniformity on your website and everywhere else you have a presence are the first steps to local SEO success!
While perhaps less glamourous than the other types of SEO, technical SEO is no less important.
In a world where people value and expect a smooth experience when online, Google works extra hard to promote sites that show the same amount of care on their backend. Site speed, mobile usability, and how easy it is for Google’s bots to crawl and index your site are all included in technical SEO.
Become an SEO Wizard by Learning All Types of SEO
The world of SEO can seem confusing, but hopefully, our SEO checklist has served to remove the fog that can impede the clear vision of what you want to achieve online.
Now that you are familiar with all the different types of SEO, why not learn more about other aspects of digital marketing by checking out the other great content we have on our site!