How to Create Your Very Own Brand of Beverage

If you think your talents are wasted as an employee and you are looking for a good business idea, you may have come to the right place, as we present information about creating your own beverage brand. The key to such a business is the supplier; you need an established business that manufactures fruit drink powder and packages the product in your packaging to give you a unique brand.

The benefits of powdered beverages

There have been great advances in the powdered drink sector and today, you can buy fruit drink in powder form and when mixed with water, you have all the goodness of a fresh fruit drink. People are looking for healthy alternatives to soft drinks that are basically unhealthy and as far as food and beverage retailers, powdered fruit drinks are ideal, as the product stores well and is easily prepared. The fruit powder is the result of a special freeze-drying process that does not remove any of the natural vitamins and minerals in fresh fruit.

Wide range of flavours

There are many different flavours, including the following:

  • Orange
  • Apple
  • Pineapple
  • Mango & passion fruit
  • Lemon
  • Cocoa
  • Coffee
  • Taiwanese milk tea

Other exotic flavours include butterfly pea flower juice with lime, which is very refreshing and popular in Asia; all these products come in powder form and all you need to do to make a refreshing natural beverage is add cold water and stir.

Designing your brand

We recommend that you enlist the help of a branding agency, as this needs a professional touch; they will take your concept and create a unique brand that defines your organisation. You deliver your packaging to the supplier, who produces FDA approved products and they deliver your products to your warehouse, ready for distribution to your clients. The manufacturer signs a non-disclosure agreement that guarantees confidentiality, so no one will know that you do not manufacture the products. This protects your business and as the products are all FDA approved, you do not have to deal with the FDA, which is ideal. If you are a lover of fine French wine, here is an interesting article.

Registering the business

Of course, you need to register your business and you can receive many Board Of Investment benefits when you register a business in Thailand; you might decide to register a private limited company or a partnership if you have a Thai partner, which does bring with it many benefits.

The importance of digital marketing

When starting any business, it is crucial to enlist the help of a leading digital marketing agency, who can create an aggressive digital marketing plan that delivers the desired results. Such a plan would include search engine optimisation and social media and this should ensure that you develop a strong online profile.

Once your business is launched, you should create a good sales team to present your products to hotels, resorts, restaurants and coffee shops; this should lead to a growing client base and your enterprise will enjoy steady growth.